What are Influencers?

    Influencer Marketing is a hybrid of old and new marketing tools. It takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers.
    But influencer marketing doesn’t just involve celebrities. Instead, it revolves around influencers, many of whom would never consider themselves famous in an offline setting.

    Our services

    Influencer Search & Discovery

    In an era of social media, having knowledge about how to find the right influencers who can help you to introduce your products to your ideal audience is the best way for generating sales.

    Influencer Marketplace

    An influencer marketplace is basically an online platform that connects marketers with influencers in similar industries or social channels. For example, you can find a marketplace just for Instagram fashion influencers, or a YouTube influencer marketplace just for foodies, or a single marketplace to search for both.

    Campaign Management

    If you have several products & services or ideas for your brand, a single campaign might not do them all justice. With our help, you can set up several influencer marketing campaigns for different purposes and run them simultaneously while overseeing your total budget and the duration of each campaign.

    Relationship Management

    Influencer Relationship Management is all about creating strategic relationships with influencers. This allows you to develop and maintain a controlling position over marketing. You do so by partnering with influencers who have influence over your target audiences. Influence that is capable of swaying purchase decisions.

    By realizing that influencers aren’t your employees but strategic partners, brands can manage their influencer relationships effectively. In fact, you should focus on managing relationships with influencers as much as you focus on your customers.

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    From the moment your customers receive their product, they’re on a journey with you to connect with your brand. Unboxing influencer marketing campaigns are effective as they allow influencers to take their audience on the journey with them. For example, you might send a well packaged product to an influencer and ask them to open it on camera, use the product and talk about their experience with it. Their audience is then able to make informed decisions about whether the product (and unboxing process) is something they’d like to try as well.

    Unboxing campaigns are also a great way for you to go above and beyond to position your brand leagues ahead of your competitors.

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