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From the moment your customers receive their product, they’re on a journey with you to connect with your brand. Unboxing influencer marketing campaigns are effective as they allow influencers to take their audience on the journey with them. For example, you might send a well packaged product to an influencer and ask them to open it on camera, use the product and talk about their experience with it. Their audience is then able to make informed decisions about whether the product (and unboxing process) is something they’d like to try as well.

Unboxing campaigns are also a great way for you to go above and beyond to position your brand leagues ahead of your competitors.

Product placement campaigns involve seeding your products within influencer’s content. For example, an influencer might take a photo of themselves during a holiday and they’re holding the sunglasses you’ve sent them.

Within a product placement campaign the influencer may or may not write something specific about the brand but they will more often than not tag the product so that those who are interested can check out the brand for themselves.

Pre-release campaigns work well for brands who want to drum up excitement about a product or launch before it happens. Pre-release campaigns work well because influencers who are invited to take part feel a sense of exclusivity that they have their hands on the product before anyone else.

Sponsored content is any content you’ve sponsored the influencer to create. For example, if you’re a travel agency, you might sponsor an influencer to go on holiday. 

Brand ambassadors usually work with a company for an extended period of time. Brand ambassadors refers to influencers who regularly post content for a brand. Creating brand ambassadors is a great way to merge multiple of the influencer campaign types listed above.

Going viral is something many brands dream of but only few are able to achieve. Virility happens when more and more people start sharing or talking about you, your content or your products . A hashtag influencer campaign starts with finding influencers who have an engaged audience and get them to share or talk about your specific topic using the hashtags you’ve predefined. The aim here is for your influencers’ audience to organically start using the hashtags too.

Shoutout campaigns are fairly easy to do and often used by smaller brands who can’t afford to pay for a dedicated piece of content on social media. Influencers might talk about your product in their insta-story, snapchat or other time sensitive content. Shoutout content is super effective when you work with an influencer who has actually bought your product - as they have a much higher chance of giving a shout out about it on social media compared to someone who has never heard of your brand.

Giveaway influencer marketing campaigns work by you giving influencers a product they can push for a giveaway. If the influencer has a similar audience to you and a larger following, they are more likely to generate better ROI than you could if you ran the competition or giveaway by yourself. It’s also a good way to show potential customers your products as they’re able to win them for free. Sometimes, you might even be able to generate additional sales from people who didn’t win the contest.

If you’re working with influencers to generate sales you need to do more than just hope people make a purchase. By offering the influencers you work with a discount code to use for potential buyer’s you do two things.

First, you’re using influencers to widen your overall reach. Second, by offering a discount code you encourage consumers to take action and make a purchase. 

There’s no better way to build a relationship with an influencer than by meeting them in person. Think about it. If you just send over your product in the post and all the correspondence happens on email, the influencer will struggle to understand who you are as a brand. So, if you do plan to run events consider inviting influencers along to boost numbers and share the event to increase coverage on social channels..